Facebook Advertising Statistics By Revenue, Costing, Campaign Objectives, Performance and Facts
Updated · Apr 08, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Facebook Advertising Statistics
- Facebook Advertising Reach Statistics
- Global Facebook Ad Campaign Objectives
- Facebook Annual Ad Spending Statistics
- Facebook Advertising Statistics by Revenue and Costing
- Facebook Traffic Advertising Statistics by Industry, 2024
- Facebook Ads Benchmarks Statistics by Average Conversion Rate, 2024
- By Average Cost Per Lead
- Facebook Advertising Performance Statistics
- Facebook Advertising Best Practices
- Facebook Key Strategies for Advertisers in 2025
- Conclusion
Introduction
Facebook Advertising Statistics: Facebook is one of the biggest social media platforms in the world, with billions of users every day. Because so many people use it, businesses see Facebook as a great place to advertise their products and services. Facebook ads help companies reach the right people based on age, location, interests, etc. In this article, we will look at the latest Facebook advertising statistics.
These stats explain why Facebook ads work so well. They show how much money businesses invest and how users respond. If you’re a business owner, marketer, or just interested, this info will help you see why using Facebook ads is still a smart move in today’s online world.
Editor’s Choice
- The newest data shows that Facebook ads reached 27.9% of the world’s population in January 2025, using the latest United Nations population numbers.
- Facebook Advertising Statistics in 2025: Facebook ads reach 2.28 billion users globally, covering nearly a third of the world’s population.
- In Q3 2024, Meta earned 96% of its total income from advertising, showing how much the company depends on ad sales.
- Meta, which used to be called Facebook Inc., earned about USD 160.63 billion from ads in 2024, a rise from USD 131.95 billion in 2023.
- More than 10 million advertisers used Facebook to run their ad campaigns.
- The average click-through rate (CTR) for traffic ads across industries rose to 1.57% in 2024, up from 1.51% in 2023.
- Facebook lead ads still have a low average cost per click (CPC) at USD 1.88, which is cheaper than Google Ads’ USD 4.66.
- When using the “Leads” goal, six out of 15 industries saw lower cost per lead (CPL). That means 60% of industries experienced higher CPL. The average CPL across all industries came to about USD 21.98.
- Facebook Advertising Statistics further show that at the start of 2025, 39.4% of all adults worldwide who were 18 or older saw Facebook ads.
- In the same duration, 41.1% of people using the internet worldwide came across Facebook ads.
- Between January 2024 and January 2025, the number of user marketers that Facebook ads could reach increased by 93.3 million, a 4.3% growth.
- As of January 2025, Facebook’s advertising audience was approximately 2.28 billion users, representing 35.3% of all people aged 13 and above worldwide.
(Reference: statista.com)
General Facebook Advertising Statistics
- Facebook plays a big role in business marketing today, with over 10 million advertisers using Facebook Ads worldwide.
- Facebook ads in vertical video format that include speech or voiceovers get 3% more conversions for every dollar spent.
- About 74% of Facebook ad buttons tell people to “Shop now,” making it the most common call to action.
- Around 39% of people go to Facebook when ready to make a purchase, more than TikTok at 36% and Instagram at 29%.
- According to a report published by Statista, from over 26,000 ad accounts and 211,000 campaigns, app promotion was the top Facebook ad goal in early 2024.
- It had the highest average worldwide budget of about USD 1,957 from January to February in the same year.
- The “Leads” objective was the second most used, with an average budget of USD 476.
- According to Facebook Advertising Statistics, with around 30.32 million ad views, brand awareness campaigns were the most common on Facebook, making up more than 37% of all campaigns.
- Traffic campaigns came next, taking up around 24.6% of the total.
(Source: searchlogistics.com)
- Facebook ads can now reach around 72.5% of everyone who uses the platform.
- Men aged 25 to 34 comprise about 19% of Facebook’s total audience, which advertisers can target.
- Around 70% of companies said they got their best return on investment (ROI) by using Facebook ads.
- One out of three business owners shared that Facebook ads alone gave them the highest ROI compared to other platforms.
- Ads shown on mobile devices did 45% better than those shown on desktops.
- When a call-to-action button was added to Facebook ads, the click-through rate increased by 2.85 times.
- About 70% of test campaigns found that vertical-style ads helped improve brand lift, with a 3 to 9-point jump in how well people remembered the ad.
- Ads that asked people to make a purchase had a low conversion rate, only between 0.1% and 0.2%.
Facebook Advertising Reach Statistics
(Source: squarespace.com)
- As of January 2025, Facebook ads reach 2.28 billion users globally, covering nearly a third of the world’s population. This number increased by 2.8% from October 2024.
- Meanwhile, the quarterly Facebook advertising reach in 2024 is as follows: January: 2.19 billion (-5%), April: 2.24 billion (+2.4%), July: 2.24 billion (-0.4%), and October: 2.22 billion (-0.6%).
- Southern Asia has the biggest share of Facebook’s ad audience, making up 22.5%.
- Advertisers on Facebook can now reach over 1.98 billion people worldwide.
- Retail businesses saw better results with Facebook ads, with an industry-leading click-through rate (CTR) of 1.59%.
Global Facebook Ad Campaign Objectives
Based on data from January and February 2024:
| Campaign Objective | Advertisers Using Share |
| Conversions |
49% |
|
Lead Generation |
19% |
| Page Post Engagement |
12% |
|
Link Clicks |
8% |
| Other Objectives |
12% |
Facebook Annual Ad Spending Statistics
(Reference: statista.com)
- The 2024 Facebook Advertising Statistics stated that Meta (formerly Facebook Inc.) spent more than 2.06 billion USD on advertising.
- In comparison, it spent around 2.02 billion USD in 2023 and about 2.65 billion USD in 2022.
Facebook Advertising Statistics by Revenue and Costing
(Reference: colorwhistle.com)
- Facebook’s ad revenue is expected to hit USD 123.73 billion in 2025, a 1.6% increase from the previous year.
- Predictions say Facebook’s ad earnings may reach USD 125.37 billion in 2026 and USD 127.27 billion in 2027.
- A Buffer test showed that spending just USD 5 daily on Facebook ads led to 9 new page likes, one landing page click, and 787 new people’s reach.
Facebook Traffic Advertising Statistics by Industry, 2024
| Industry | Click-through rate | Cost per clip (USD) |
| Attorneys & Legal Services | 0.99% |
1.09 |
|
Apparel / Fashion & Jewelry |
1.14% | 1.07 |
| Dentists & Dental Services | 0.88% |
1.07 |
|
Furniture |
1.21% | 1.06 |
| Finance & Insurance | 0.85% |
1.05 |
|
Physicians & Surgeons |
1.07% | 0.96 |
| Automotive: Repair, Service, & Parts | 1.10% |
0.96 |
|
Beauty & Personal Care |
1.51% | 0.94 |
| Home & Home Improvement | 1.26% |
0.88 |
|
Business Services |
1.16% | 0.84 |
| Health & Fitness | 1.61% |
0.81 |
|
Automotive — For Sale |
1.02% | 0.79 |
| Education & Instruction | 1.21% |
0.77 |
|
Industrial & Commercial |
0.99% | 0.77 |
| Sports & Recreation | 1.27% |
0.72 |
|
Shopping, Collectibles, & Gifts |
1.67% | 0.68 |
| Career & Employment | 1.41% |
0.67 |
|
Real Estate |
2.60% | 0.65 |
| Animals & Pets | 1.87% |
0.58 |
|
Restaurants & Food |
2.19% | 0.51 |
| Arts & Entertainment | 2.59% |
0.43 |
|
Travel |
2.20% |
0.42 |
Facebook Ads Benchmarks Statistics by Average Conversion Rate, 2024
- Facebook Advertising Statistics further states that the average conversion rate in Facebook ads for leads campaigns across all industries is 8.78%.
- Industries such as Industrial and Commercial (12.03%), Dental Services (9.83%), and Real Estate (9.70%) saw the highest lead conversion rates on Facebook.
- However, some sectors didn’t perform as well. Restaurants and Food (4.03%), Doctors and Surgeons (4.81%), and Auto Repair and Services (4.86%) had the lowest conversion rates.
By Average Cost Per Lead
- On average, businesses spend around USD 21.98 for each lead through Facebook lead campaigns across all industries.
- The most expensive leads were in these industries: Attorneys and Legal Services (USD 104.58), Automotive Repair and Services (USD 81.45), and Physicians and Surgeons (USD 57.97).
- The cheapest leads came from Real Estate (USD 13.87), Sports and Recreation (USD 14.59), and Business Services (USD 16.95).
Facebook Advertising Performance Statistics
(Source: backlinko.com)
- Facebook Advertising Statistics also depicts that around 54% of marketers said Facebook ads work well for boosting sales, while just 8% felt they don’t help much.
- About 29% of marketers said Facebook gave them the highest return on investment (ROI) compared to other social media sites.
- Nearly 67.55% of advertisers believe that video ads get more clicks on Facebook than other types of content.
- 9% of marketers get the best results when their Facebook ad audience exceeds 50,000 people.
- A study by Databox showed that the average click-through rate (CTR) for Facebook ads across all industries is 1.44%.
- The typical cost-per-click (CPC) on Facebook is around USD 0.54.
Facebook Advertising Best Practices
- Facebook says feed ad images should be at least 1080 by 1080 pixels.
- For Facebook Reels, it is best to leave about 14% at the top, 35% at the bottom, and 6% on each side empty with no text, logos, or other visuals.
- After looking at 752,626 Facebook ads, AdEspresso found that most headlines are about five words long.
- That same study showed that the main ad text usually has around 19 words.
- The five most used call-to-action (CTA) buttons on Facebook ads are Learn More, Contact Us, Sign Up, Call Now, and Download.
Facebook Key Strategies for Advertisers in 2025
- Facebook’s Advantage+ Shopping Campaigns use AI to choose the best ad placements and improve your creative. This tool reduces setup time by 70% and increases conversions by 15%.
- Short-form videos like Reels are expected to hit over 200 billion daily views in 2025 across platforms.
- Live streaming on Facebook gets three times more engagement than regular video posts.
- Almost all Facebook users (about 98.5%) use the app on their mobile phones.
- Every month, more than 1 million people worldwide interact with Facebook Shops.
- Facebook Advertising Statistics in 2025: About 71.5% of influencers in the U.S. are expected to use Facebook to promote products.
- When setting your ad budget, experts suggest using 10 to 30% to test new tools like Advantage+, while 70 to 90% should go toward campaigns already working well.
Conclusion
Facebook advertising is a smart way to reach the right people. It helps businesses grow by showing ads to users based on their interests, location, and behavior. With tools to track results and set budgets, companies can spend wisely and get good returns. Whether a small shop or a big brand, Facebook ads can help you connect with more customers and increase sales.
The key is creating clear, engaging ads and testing what works best. When used well, Facebook advertising is a powerful tool to support business success.
Sources
FAQ.
Facebook ads reach many people, grow sales, and quickly and easily target the right audience.
Facebook ads usually cost around USD 0.50 to USD 2.00 per click, but prices change based on your audience and goals.
Facebook ads often return around USD 4 to USD 5 for every USD 1 spent, but results can change depending on the business and the audience.
Short videos, clear text, special offers, and happy customer stories best grab attention on Facebook ads.
Small businesses and online stores use Facebook ads to reach more people and sell their products easily.
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
