Shopify Statistics By Sales, Market Share, Revenue, Users and Facts

Introduction

Shopify Statistics: Shopify has become one of the top e-commerce platforms, helping people start and grow their online businesses easily. Currently, around 4.8 million businesses use Shopify to run their stores online. The platform is simple to use, and you don’t need any coding skills to set it up. Shopify also offers a wide range of themes in its app store, making it easy for businesses to find a good starting point for their online stores.

In addition, Shopify provides excellent customer support that responds quickly and is always ready to assist users with any challenges. Since its founding in 2006, Shopify has grown significantly, enabling many entrepreneurs to turn their ideas into reality with just a few clicks. We shall shed enough light on Shopify Statistics through this article.

Editor’s Choice

• Shopify was started by three friends from Canada and launched in 2006.
• By January 2023, Shopify was running over 4.5 million live websites.
• The official Shopify app store has more than 8,000 apps that add extra features to online stores.
• Shopify is the most popular e-commerce platform in the US, with a market share of 28.4% and over 2.5 million websites built on it.
• Right now, more than 25,000 active sites are using Shopify Plus.
• Shopify made over $6.6 billion in revenue in 2023.
• Shopify’s total sales value (GMV) in Q1 of 2024 was $60.9 billion.
• Shopify’s profit in Q2 of 2024 went up by 25%.
• Shopify earned $7.06 billion in revenue for the fiscal year 2023.
• More than 50% of Shopify stores see repeat purchases from customers.
• The average bounce rate for e-commerce websites is usually between 20% and 40%.
• The average cart abandonment rate for e-commerce platforms, including Shopify, tends to range from 60% to 80%.
• Shopify helped generate $319 billion in global economic activity.
• Shopify Statistics stated that around 79% of the traffic on Shopify stores comes from mobile devices.
• The average order value on Shopify is $85.

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General Shopify Statistics

• There are more than 4.6 million websites on Shopify, and over 2 million businesses use it to sell products.
• 65% of Shopify domains are registered in the United States.
• Shopify is the most popular platform for online stores and the second most popular content management system (CMS) after WordPress.
• Shopify Statistics stated that around 57.65% of Shopify stores are located in the United States.
• Shopify is estimated to have more than 700 million customers worldwide.
• Shopify powers 24% of all e-commerce websites on the internet.
• In 2023, Shopify earned over $7.06 billion in total revenue, most of it from merchant services.

(Source: konstructdigital.com)

• The total value of all products sold through Shopify stores (called Gross Merchandise Value or GMV) was over $175 billion last year.
• Shopify has around 2.1 million active users every day.
• Shopify Statistics stated that around 5.23 million online stores are using Shopify to sell products.
• Shopify is responsible for over $444 billion in global economic activity.
• In the first half of 2024, Shopify made $3.86 billion in revenue.
• Shopify processes more than 15 million orders each month.
• Clothing is the most popular type of product sold on Shopify.
• The average order amount on Shopify is $75.
• Shopify’s average conversion rate is 1.4%.
• The Shopify App Store offers more than 8,000 apps, the most popular of which is the Product Reviews app.
• There are 102 themes in the Shopify Theme Store, with the Dawn theme being the most popular.

Shopify Statistics For Your Business Statistics

• As of July 2023, most Shopify stores use USPS for shipping, followed by UPS, FedEx, Royal Mail, and Correios.
• 47% of shoppers are willing to spend just enough to get free shipping.
• Shopify Statistics stated that around 62% of customers will not buy from a store that doesn’t offer free shipping.
• More than 80% of top fashion and apparel retailers still use 5-8-day delivery for free shipping orders.
• In 2023, the top 10% of Shopify stores made an average of $343 per customer.
• Earning $343 per customer in 2023 will put your store in the top 10 percent of the best-performing Shopify stores.

(Reference: meetanshi.com)

• Shopify stores using email marketing had a conversion rate of 4.29%, which is higher than other methods like social media, direct traffic, and search.
• Shopify Statistics stated that around 90% of US customers say product reviews are a key part of their buying decisions.
• 30% of shoppers say that seeing user-generated content (UGC) on a brand’s website makes them more likely to buy.

According to Shopify Plus Commerce Trends 2023:

#1. 83% of businesses are concerned about how inflation will affect their growth.

#2. 82% say high inflation is forcing them to cut costs.

#3. 81% plan to raise prices.

#4. 71% are getting ready for a possible recession in 2024.

• Almost 28% of businesses use social media for marketing and promotions.
• Nearly 28% offer premium products and services.
• Shopify Statistics stated that around 27% of the market is focused on e-commerce marketplaces.
• 26% provide more payment options, like Apple Pay.
• 26% use customer data to improve targeting, segmentation, and personalization.
• Customers order about 2.5 items when free shipping is available, compared to fewer than two items with paid shipping.
• People spend about $3 more on average per item when free shipping is offered.
• The total order value is over $22 higher when free shipping is available compared to paid shipping.

Shopify Application Store Statistics

• As of January 2024, the Shopify app store has 9,701 apps.
• Here’s how the number of Shopify apps has changed over the years:

• The Shopify app store grew by 24.17% from 2021 to 2022 and by 50.48% from 2022 to 2023.

(Reference: meetanshi.com)

• Surprisingly, the number of apps on the Shopify app store fell by 8.15% from 2023 to 2024. 
• This happens because Shopify often removes apps that don’t meet their quality standards and policies, helping keep the app store a trusted and reliable place.
• Based on the number of reviews, the ” Privy—Pop Ups, Email, & SMS” app is the most popular Shopify app. It’s an all-in-one tool for growing your business.
• Here’s a list of the top Shopify apps according to the number of reviews:

• Shopify offers many free and paid apps that come with monthly subscription fees. Many of these apps also have different pricing options.
• On average, a Shopify app costs $58.49 per month, including all pricing plans.
• The highest-priced plan for Shopify apps costs about $102.23 per month on average.
• Around 4,560 Shopify apps (47.01%) offer at least one free plan or trial.
• There is a small but positive relationship between app popularity and free plan availability, meaning apps with free plans or trials are more likely to become popular.

(Reference: meetanshi.com)

Shopify Sales Statistics

• In 2023, about 675 million people shopped at Shopify stores.

• The number of customers completing purchases with Shopify merchants has grown by 47.7% since 2020.
• According to Statista, 621,899 Shopify stores sold fewer than ten products.
• Shopify Statistics stated that around 376,418 stores sold between 10 and 24 products.
• Shopify Plus reports that total sales from millions of Shopify businesses have reached $650 billion.

(Source: stylefactoryproductions)

• The highest sales per minute hit $4.2 million at 12:01 PM EST on November 24.
• 61 million shoppers around the world bought from Shopify-powered brands.
• The top-selling countries were the US, UK, Australia, Canada, and Germany.
• Shopify Statistics stated that around 15% of global orders were cross-border.
• The top-selling cities were Los Angeles, New York, and London.
• More than 55,000 merchants had their best sales day ever on Shopify.
• The average cart value was $108.12 ($107.53 when adjusted for currency).
• Popular product categories included clothing and accessories, health and beauty, and home and garden.
• Sales through Shop Pay grew by 60% year-over-year.
• Over 17,500 new entrepreneurs made their first sale on Shopify during BFCM.

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Shopify Market Share Statistics

• Shopify holds 26% of the global e-commerce market, making it the most popular platform in its category.
• In the United States, 28% of e-commerce websites are built with Shopify, making it the leading e-commerce platform there.
• Shopify powers 23% of the top 1 million websites, making it the biggest platform for large online stores. For Shopify Plus stores, this number goes up to 29%.
• The next most popular e-commerce platforms by market share are WooCommerce, Wix, and Squarespace.

(Reference: mobiloud.com)

• Shopify stores in the US accounted for over 11% of all e-commerce sales in 2023.
• Shopify ranks second in US retail e-commerce sales at 11%, behind Amazon at 37.6%. Walmart is third at 6.4%, Apple is fourth at 3.6%, and eBay is fifth at 3%.
• Shopify’s second-largest market is the UK, with 209,079 Shopify stores.
• Australia is third, with more than 151,042 Shopify stores.
• Brazil is fourth, with over 140,202 Shopify stores.
• Germany is also a key market, with 119,642 Shopify stores.

Shopify Revenue Statistics

• In the first half of 2024, Shopify generated $3.91 billion in revenue, a 22.0% increase from the same period in 2023.
• In the second quarter of 2024 (Q2), Shopify’s total sales (Gross Merchandise Volume or GMV) grew by 22.2% year-over-year (YoY), reaching $67.2 billion.
• Shopify’s revenue for Q2 2024 rose by 20.7% YoY, totaling $2.05 billion.
• Shopify Statistics stated that around 72.5% of Shopify’s revenue in Q2 2024 came from services for merchants.
• The other 27.5% of revenue came from subscription services.
• Shopify’s profit in the first half of 2024 was $2.00 billion, a 29.0% increase from the first half of 2023.
• In Q1 2024, Shopify Payments handled $36.2 billion in transactions, up 31.6% from Q1 2023.

(Reference: capitaloneshopping.com)

• In 2023, Shopify’s total revenue was $7.06 billion, a 26.1% increase from 2022. For every $1 Shopify earns, merchants make $40.82.
• Shopify’s profit before expenses (gross profit) in 2023 was $3.52 billion, growing by 27.6% from the previous year.
• Shopify’s net income in 2023 was $132 million, which is double (104%) what it was in 2022.
• In 2022, Shopify’s net loss was $3.46 billion, with 86.6% of that loss coming from unrealized losses on investments.

(Source: backlinko.com)

• In 2023, Shopify spent $4.93 billion on operating costs, which accounted for 69.9% of its total revenue.
• 74.0% of Shopify’s 2023 revenue came from merchant solutions, which is a 0.75% increase from 2022.
• Shopify handled an average of 199 million orders each month in 2023, a 20.4% increase from the previous year.
• During the 2023 Black Friday – Cyber Monday weekend, Shopify processed as many as 967,000 requests per second.
• In 2023, Shopify made $1.84 billion from subscriptions. This represents 26.06% of the company’s total revenue and shows a 26.02% growth compared to the previous year.

(Reference: backlinko.com)

Shopify Traffic And Performance Statistics

• Shopify Statistics stated that around 79% of traffic to Shopify stores comes from mobile devices, showing how crucial it is for e-commerce stores to be mobile-friendly.
• Email marketing has the best conversion rate, at 4.29%, compared to other marketing methods like pay-per-click ads, social media, search engine ads, direct marketing, or SMS.
• Repeat customers bring in 300% more revenue than first-time shoppers in Shopify stores. In fact, 21% of customers for most Shopify brands are repeat buyers.
• Using live chat can increase the average order value by 10-15% and overall store revenue by 13%.

(Reference: mageplaza.com)

• Over 62 billion shoppers make multiple purchases from the same Shopify stores, with customers buying an average of 3.8 times from the same store.
• Paid ads are 15-20% less effective for many Shopify stores than other marketing methods.
• The cost of gaining new customers has gone up by 60% over the past five years.
• 80% of top e-commerce stores provide great customer service (CX), so stores need to focus on improving their customer experience.
• Product listings with 3D images are twice as likely to lead to a purchase.

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Shopify Merchant Statistics

• Over 100,000 entrepreneurs use Shopify POS to run both their online and physical stores.
• Merchants using Shopify POS pay a 2.4% transaction fee.
• The average conversion rate for a Shopify store is 1.6%.
• Shopify Statistics stated that around 69% of payments on Shopify are made using mobile devices.
• In 2020, Shopify handled over $5 billion in sales.
• 27% of Shopify businesses use the dropshipping model to sell products.
• 30% of Shopify store owners say they need help to run successful marketing campaigns.
• 22% of Shopify entrepreneurs say they face challenges in building their brands due to tough competition.
• Shopify Plus users grow their businesses by an average of 126% each year.
• 7.1% of all products sold on Shopify are sourced using drop shipping.

Shopify Plus Statistics

• Almost 82% of Shopify Plus stores include an email address on their website.
• According to statistics, 59% of Shopify Plus stores display a phone number on their website.
• 20.5% of Shopify Plus stores sell Apparel items.
• Nearly 10.5% of Shopify Plus stores sell Beauty & Fitness products.

(Reference: mobiloud.com)

• 9.1% of Shopify Plus stores sell Home & Garden products.
• Shopify Statistics stated that around 61.5% of Shopify Plus stores use the Klaviyo: Email Marketing & SMS app.
• 24.1% of Shopify Plus stores have the Geolocation app installed.
• Around 21.3% of Shopify Plus stores use the Checkout Blocks app.
• 43.2% of Shopify Plus stores need to have information about their number of employees.
• Shopify Statistics stated that around 16.0% of Shopify Plus stores have between 1 to 9 employees.
• 12.3% of Shopify Plus stores have between 10 to 24 employees.
• 22.8% of Shopify Plus stores offer between 250 to 999 products.
• Shopify Statistics stated that around 15.1% of Shopify Plus stores offer between 100 to 249 products.
• 12.0% of Shopify Plus stores offer between 50 to 99 products.

(Reference: mobiloud.com)

For apps and themes:

• 99.2% of Shopify Plus stores use Cloudflare.
• 98.1% of Shopify Plus stores use Cloudflare CDN.
• Shopify Statistics stated that around 94.7% of Shopify Plus stores use the Arrive app.
• The Dawn theme is the most popular, used by 10.1% of Shopify Plus stores.
• The Trademark theme is the second most popular, used by 4.6% of Shopify Plus stores.
• The Impulse theme ranks third, and it is used by 4.0% of Shopify Plus stores.

About domains:

• 66.6% of Shopify stores have a .com domain.
• 2.9% of Shopify stores use a .de domain.
• 2.9% of Shopify stores use a .co.uk domain.

Conclusion

Shopify is known for being user-friendly and allowing businesses to build websites quickly, often within a few weeks. With many apps, themes, and customization options, it’s easy for business owners to create a website that fits their brand. Additionally, Shopify works well with analytics tools and social media, making it easier to track where website traffic comes from and improve products and services.

These Shopify stats show that if you’re looking to start an online business, Shopify can help you grow and scale, turning your ideas into successful, revenue-generating businesses. We have shed enough light on Shopify Statistics through this article.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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