Baby Care Products Statistics By Product Insight, Market Size and Facts

Introduction

Baby Care Products Statistics: For centuries, baby hygiene products have been frequently stocked by U.S. druggists. These products are marketed to meet the basic daily hygiene needs of babies and newborns, mainly the demand to clean sensitive skin without irritating it and to avert skin irritations caused by diaper rash and excessive moisture.

Conventionally, grandmothers and mothers have been the initial source of control for proper baby care practices, and they have developed and processed infant care techniques and recipes for homemade products. In this article, we shall shed more light on “Baby Care Products Statistics.”

Editor’s Choice

• According to NITI Aayog, India’s workforce expanded from 455 million in 2018 to 522.2 million in 2022, driving market expansion.
• Soap-free product is enriched with nourishing coconut milk protein and other natural ingredients. It is specifically designed for newborns and babies with sensitive skin.
• Between 2023 and 2027, revenue in the ‘Baby Diapers’ segment of the tissue and hygiene paper market in the United States is expected to increase steadily by a total of $931.6 million (+12.04%).
• P&G’s sales in its baby, feminine, and family care segment, which includes disposable diapers, wipes, and training pants, exceeded $20 billion by 2023, reflecting consistent performance over the past decade.
• The United States ranks second globally after China in terms of baby diaper sales. As of 2022, sales of baby diapers in the U.S. reached approximately $7.4 billion and are expected to continue growing.
• Central and South America are projected to expand at a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028.
• The size of the global baby care products market is projected to grow from $239.81 billion in 2024 to $419.43 billion by 2032, at an annual growth rate of 8.31%.
• Till the end of 2025, the European industry for infant products is projected to increase by 6.5% CAGR.

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Baby Care Products Industry Statistics

• In 2020, the baby products industry was worth USD 12.2 billion.
• Sales of diapers in North America are expected to grow at a 4.8% annual rate from 2021 to 2028.
• The infant formula industry in China was nearly USD 20 billion in 2020.
• In 2022, infant care products held the largest market share at 35.6%.
• About 60% of parents buy baby care products online at least once a month.
• The Asia-Pacific region led the industry with nearly 40% market share in 2021.
• The baby strollers and prams market is expected to be worth USD 9 billion by 2025.
• The global diaper market was valued at USD 70.4 billion in 2021.
• The baby products market in Africa is projected to grow at a 3.7% annual rate through 2026.
• The baby food market is expected to reach nearly USD 76 billion by 2026.
• In the U.S., sales of infant products grew by 5%.
• The European market for infant products is projected to grow at a 6.5% annual rate until the end of 2025.
• Demand for eco-friendly baby products is increasing by 8% each year.
• China is the largest market for baby products, accounting for 28% of global sales.
• The baby care products market in India is projected to be worth USD 26.269 billion by 2027.
• E-commerce makes up almost 30% of global baby product sales.
• Sales of organic baby food increased by 12.4% in 2020.
• The infant bottle market is expected to reach USD 3.5 billion by 2025.
• Baby skincare products make up almost 20% of all baby product sales.
• The baby products market is expected to grow at a 5.5% annual rate from 2021 to 2028.

Global Baby Care Products Statistics

• Global baby care products market by product, price, and distribution channel between 2021 and 2029.
• The market for baby products includes a wide range of goods such as diapers, wipes, safety items, and food.
• It’s divided into baby care, which is worth over $67 billion globally, and baby nutrition, which is also worth around $67 billion and is expected to reach nearly $100 billion by 2027.
• Key players in baby care include Kimberly-Clark, Proctor & Gamble, and Johnson & Johnson, all based in the U.S. Gerber and Beech-Nut lead the baby food market in the U.S. and produce many popular brands.
• Baby Care Products Statistics state that China has the largest baby food market globally, worth almost $74 billion, with safety and quality being the top factors for consumers.
• India follows with a market value of about $31 billion. Other significant markets include Japan, Indonesia, Pakistan, and the United States.
• Due to factors like the COVID-19 pandemic, birth rates in regions with easy access to contraception may decline slightly, affecting market revenues in the coming years.
• The size of the global baby care products market is projected to grow from $239.81 billion in 2024 to $419.43 billion by 2032, at an annual growth rate of 8.31%.
• In 2020, Asia Pacific held the largest market share of over 40.0%, and it is expected to grow the fastest in the future.
• China’s National Statistics Bureau reported more than 17 million births in 2016, while the U.N. predicts India’s population will reach 1.37 billion, with an increase of 270 million by 2050. These factors are likely to boost the adoption of baby care products in the region.
• As per Baby Care Products Statistics, Central and South America are projected to expand at a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028.
• Manufacturers in these regions are developing baby care items using natural and organic ingredients to attract new customer demographics.
• North America is also anticipated to experience substantial growth from 2021 to 2028.
• Established companies such as Unilever, Kimberly-Clark (KCWW), and Johnson & Johnson Consumer Inc. are driving demand, supported by strong retail infrastructure for distributing baby care products.

North America-

• North America’s market for baby care and mother care products is rapidly growing. This is fuelled by a large population of young families and an increasing number of working mothers.
• The region’s awareness of health and safety for babies and mothers is also growing, leading to a higher demand for specialized products.
• Online shopping options have made it more convenient for consumers to purchase these products from home.
• Additionally, competition among companies has driven down prices and improved product quality.

Europe-

• In Europe, the baby care and mother care products market is expanding due to factors such as a rise in births, higher disposable incomes, and a preference for natural and organic products.
• Advanced technologies like smart baby monitors are popular, helping parents monitor their baby’s health more closely.
• Online shopping is widespread, making it easy to find a variety of products at competitive prices.
• There’s also a growing demand for eco-friendly products, prompting more companies to offer organic and chemical-free options.

Asia-

• Asia’s baby care and mother care products market is experiencing rapid growth due to increasing numbers of young families, rising disposable incomes, and a demand for convenience and safety.
• As per Baby Care Products Statistics, online shopping options are expanding, making it convenient for parents to buy products.
• Working mothers are driving demand for products that make parenting easier.
• Health-conscious consumers are seeking natural and organic products, leading to a rise in eco-friendly options like organic baby care products.

Middle East-

• In the Middle East, the baby care and mother care products market is growing quickly due to a rising population, higher disposable incomes, and increasing demand for quality products.
• The region’s young population is a major driver, with many young families looking for high-quality products for their children.
• Rising incomes allow families to afford premium products, including organic and natural options.
• There’s a growing preference for safe and effective products, driving demand for premium offerings.

United States-

• Latin America’s baby care and mother care products market is also expanding rapidly.
• The region has a large population of young families with increasing disposable incomes and a growing middle class.
• This has led to higher demand for products such as diapers, baby food, and other essentials.
• Online shopping options have made it easier for consumers to access these products.
• The market benefits from rising awareness of health and wellness, with more international brands entering and offering high-quality products at competitive prices.

Baby Care Product Insight

• The market for baby haircare and cleaning experienced significant growth in 2021, with baby wipes leading by capturing a substantial 38.7% share.
• These wipes are crucial for parents in maintaining hygiene for their babies’ faces, hands, and bodies to prevent infections.
• Baby Care Products Statistics state that due to environmental concerns, there is a trend toward biodegradable wipes, which meet the demand for eco-friendly products and support sustainable practices.
• Organic shampoos are gaining popularity. They are formulated with natural ingredients known for their antibacterial properties and gentle care for babies sensitive skin and hair.
• The above chart shows the sub-types of the baby care products market, which include Neonatal care, Postpartum care, Private care, and Prenatal care.
• Looking ahead, baby skincare products are expected to grow at a faster rate of 4.8% annually.
• According to Baby Care Products Statistics, parents increasingly prefer products containing cocoa extracts, calendula extracts, coconut oils, and aloe vera. There is also rising demand for products free from harmful substances like parabens, phthalates, synthetic fragrances, and allergens.
• Overall, the market for baby hair care and toiletries is evolving toward safer, gentler, and environmentally friendly products, driven by parental concerns for their children’s well-being and environmental sustainability.

Baby Care Product Categories Dynamics And Subsections

• According to Baby Care Products Statistics, the baby care category is divided into three main parts based on consumer and category dynamics: Baby personal care, baby foods, and diapers.
• Diapers are the largest segment, contributing about 42% to the category, followed by baby personal care products (like soaps, shampoos, and powders), and then baby foods.

(Reference: rdskytech.com)

• In the above chart, we can see the revenue share in baby care segments:

(Source: rdskytech.com)

• In the above chart, we can see the revenue share in Baby care subcategories:

• In the baby care category, each sub-segment has its leaders and characteristics. Mamy Poko and Pampers dominate the diaper market.
• Johnson & Johnson leads in personal care products like soaps, shampoos, and powders, although Himalaya and Baby Dove are becoming strong competitors.
• According to Baby Care Products Statistics, Nestle holds a significant share in baby foods, but it faces competition from new players entering the market and expanding into different age groups.
• Diapers are crucial in the baby care segment, driven by Pampers’ strategic efforts over the past decade and a format change by Mamy Poko, which established it as the market leader.
• An important observation is that Mamy Poko and Pampers cover 97% of the Mumbai baby diaper market, indicating strong brand loyalty among Indian mothers.
• This suggests that initial interactions with the product, such as through sampling and advertising focused on product benefits, can greatly influence mothers’ choices.
• Understanding and leveraging these dynamics can be key for brands looking to capture the attention of new mothers and establish strong positions in the competitive baby care industry.

(Source: rdskytech.com)

• In the above chart, we can see the Market Share in the Diaper Category.
• Analyzing market trends and in-store observations in Mumbai reveals that Pampers has been gaining market share in top stores over the last two months despite having the highest relative price index compared to other brands in the category.

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Baby Care Products In the United States

• The baby care industry includes various essential goods like as lotions, diapers, wipes, and powders, which are highly valued by parents seeking top-quality items for their children.

(Source: grandviewresearch.com)

• The above chart shows the U.S. baby care products market, which experienced a 3.9% CAGR from 2018 to 2028.
• Baby and child skin care products generated nearly $424 million in sales.
• Kimberly-Clark also achieved significant sales, surpassing $7 billion in its baby and childcare segment. However, Johnson & Johnson’s baby care segment has faced declines in recent years despite its strong brand recognition.
• As per Baby Care Products Statistics, consumer behavior in the U.S. shows a marked increase in the consumer price index for personal care products, rising to over 166 in 2022.
• The United States ranks second globally after China in terms of baby diaper sales. As of 2022, sales of baby diapers in the U.S. reached approximately $7.4 billion and are expected to continue growing.
• As economic challenges persist and prices rise, many consumers are cutting back on personal care spending.
• However, quality remains a critical factor in purchasing decisions for baby care products, even as some consumers consider lower-priced options or store brands due to economic pressures.
• Availability of products also plays a crucial role in consumer choices within this market segment.

(Reference: statista.com)

• Between 2023 and 2027, revenue in the ‘Baby Diapers’ segment of the tissue and hygiene paper market in the United States is expected to increase steadily by a total of $931.6 million (+12.04%).
• This growth trend indicates the segment will reach a new peak of $8.7 billion by 2027, marking thirteen consecutive years of revenue growth.

Key Companies In The Baby Care Products Industry

• The baby care market includes established companies and newcomers expanding their product lines with innovative offerings to attract more customers.
• In 2020, Johnson & Johnson’s popular brands Aveeno Baby and Johnson’s Baby saw a
  3.7% increase in sales of baby care products in the U.S. compared to 2019, showing growing consumer preference for these products.
• There’s also a trend towards natural ingredients, prompting companies to launch cotton-based baby care items.
• Key players in the global baby care products market include Johnson & Johnson, Procter & Gamble (P&G), Kimberly-Clark (KCWW), Honasa Consumer Pvt. Ltd., The Himalaya Drug Company, Citta World, Sebapharma GmbH & Co. K.G., Beiersdorf, California Baby, and Unilever.
• These companies are shaping the market with their diverse product offerings and strategies for innovation.

Indian Baby Care Products Market Analysis

• In India, there is a growing demand for organic and herbal baby care products due to increasing awareness about synthetic ingredients.
• Parents in India prioritize baby hygiene and understand that newborns’ skin, although similar in structure to adults, has unique characteristics. This necessitates special care to prevent rashes and allergies and ensure proper moisturization.
• Manufacturers are responding by offering products that appeal to millennial parents, focusing on safety and effectiveness.
• According to Baby Care Products Statistics, this soap-free product is enriched with nourishing coconut milk protein and other natural ingredients. It is specifically designed for newborns and babies with sensitive skin.

(Reference: mordorintelligence.com)

• The market for baby body wash and cleaning gels in India is growing due to increasing consumer awareness about baby hygiene, more women joining the workforce, and higher incomes.
• As per NITI Aayog, India’s workforce expanded from 455 million in 2018 to 522.2 million in 2022, driving market expansion.
• Furthermore, the rise in internet access across urban and rural areas is boosting demand for baby moisturizers and cleansers.
• Baby Care Products Statistics state that this trend is prompting companies to introduce new products to meet consumer preferences.
• Looking ahead, the baby care products market is expected to continue growing as there is increasing demand for products with clean-label attributes across India.

Conclusion

Healthcare professionals and doctors are increasingly advising parents to use these baby care products, which has significantly driven up demand. This recommendation is vital as it assists parents in maintaining and monitoring their baby’s health, particularly when they have busy schedules. Together, these factors suggest promising growth opportunities for the market in the coming years. Children often face various health issues, some of which may be linked to birth complications.

Conditions such as skin rashes, respiratory illnesses, and others have heightened the need for these specific baby care products. We have shed enough light on the “Baby Care Products Statistics” through this article.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.

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