Burger King Statistics By Menu, Revenue, Brand Value, Employment, Demographics, Initial Franchise Investments, Country, Traffic Source And Social Media Referral
Updated · Jan 30, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Burger King Statistics
- Burger King Menu
- Burger King Revenue Statistics In The US And Canada
- Add Expenses And Other Services Of Burger King Statistics
- Revenue Of Burger King Statistics By Segment
- Most Valuable Restaurant Statistics By Brand Value
- Restaurant Brands International System-wide Sales Statistics By Brand
- Number Of Restaurant Brands International Restaurants Statistics
- Burger King Statistics By Initial Franchise Investments
- American Customer Satisfaction Statistics of Burger King Restaurants
- Burger King Statistics By Employment
- Number of Burger King Locations Statistics in Major U.S. Cities
- Burger King Website Traffic Statistics By Country
- Burger King Statistics By Key Sustainable Initiatives
- Conclusion
Introduction
Burger King Statistics: Burger King is one of the biggest and most well-known fast-food chains worldwide. The company was started in 1954 in Miami, Florida. It is famous for its flame-grilled burgers, especially the popular Whopper. Burger King now has more than 19,000 restaurants in over 100 countries. This brand is typically best known for offering fast food items with a menu that includes burgers, fries, breakfast items, and plant-based options.
Recently, Burger King has focused on improving its digital services, being more environmentally friendly, and creating new ideas to meet changing customer needs.
This article will help you understand the global Burger King market, along with its several current trends and statistical analyses.
Editor’s Choice
- Burger King Statistics show that in 2024, Burger King’s global revenue is expected to exceed USD 23 billion, a 6% rise from last year.
- In the same year, Burger King will have more than 19,400 restaurants around the world, with many locations in the United States, Europe, and Latin America.
- The cost to open a Burger King franchise in 2024 is between USD 316,100 and USD 2,660,600, depending on the restaurant’s location and size.
- In 2024, Burger King franchise locations in the U.S. make an average of USD 1.36 million in sales each year per store.
- Digital sales, including app and online orders, made up 30% of Burger King’s total sales.
- Burger King’s loyalty program now has more than 30 million active members worldwide, which has helped increase customer retention by 12%.
- The new plant-based options, like the Impossible Whopper, increased sales by 8% in health-focused markets.
- Burger King Statistics further state that as of 2024, the company had over 250,000 employees worldwide.
- Burger King plans to cut carbon emissions by 30% across its supply chain by 2030, and it has already achieved a 15% reduction.
- Burger King has opened new restaurants in 10 more countries, with most of the new locations in Asia and Africa.
General Burger King Statistics
- There are 7,257 Burger King restaurants located in the United States in 2024.
- On average, this fast-food restaurant serves about 15.7 million customers daily.
- As of 2024, Burger King is available in over 100 countries worldwide, continuing its global expansion.
- Ten million diners are now using Burger King’s services.
- The number of users in the loyalty database grew by 500% in just eight months.
- There has been a 900% increase in app downloads and sign-ups for the loyalty program.
- Burger King Statistics also elaborates that 3.2 million people downloaded the Burger King app after it was launched with Braze.
- Burger King’s mobile app had 53.7% more active users each month in 2024 compared to before.
- Meanwhile, the number of people sharing their location with Burger King increased by 143%.
Burger King Menu
(Source: enterpriseappstoday.com)
- The Burger King menu has five main types of fast food: breakfast meals, breakfast sandwiches, platters and burritos, drinks, and coffee with breakfast sides.
The table below shows Burger King’s top 10 menu items and their average prices in the U.S. for 2024.
| Menu | Price (USD) |
|
Whopper |
6.19 |
| Impossible Whopper |
7.19 |
|
Bacon King Sandwich |
7.99 |
| Double Whopper |
7.69 |
|
Chicken Fries (9 pieces) |
4.99 |
| Original Chicken Sandwich |
5.89 |
|
Bacon, Egg & Cheese Croissan’wich |
3.59 |
| Egg-Normous Burrito |
4.99 |
|
Large French Fries |
3.29 |
| Oreo Shake |
4.29 |
Product categories of Burger King in 2024 are mentioned in the table below:
| Product Category | Sales Amount (USD) |
Total Sales Share |
| Burgers | 8.2 billion | 36% |
| Chicken & Fish Sandwiches | 4.1 billion | 18% |
| Breakfast Items | 2.5 billion | 11% |
| Sides (Fries, Onion Rings) | 1.8 billion | 8% |
| Beverages | 1.4 billion | 6% |
| Plant-Based Items | 1.2 billion | 5% |
| Desserts | 900 million | 4% |
| Kids Meals | 750 million | 3% |
| Other | 2.0 billion | 9% |
Burger King Revenue Statistics In The US And Canada
Burger King Statistics further state that the restaurant brand’s total revenue in the U.S. and Canada in 2024 is estimated to be around USD 5.3 billion and USD 600 million, respectively.
(Reference: statista.com)
- The above Statista analyses show that Burger King’s revenue in the United States and Canada was around USD 1,297 million in 2023.
Add Expenses And Other Services Of Burger King Statistics
- Burger King Statistics in 2024 elaborates that Burger King’s advertising expenses and related services in the United States and Canada are supposed to reach approximately USD 550 million.
(Reference: statista.com)
- In 2023, Burger King spent about USD 543 million on ads and services in the U.S. and Canada, which increased by USD 467 million in 2022.
Revenue Of Burger King Statistics By Segment
- Globally, in 2024, the largest revenue contributor for Burger King will be captured by franchise and property Segment, resulting in USD 1.2 billion.
- Other segmental revenues are from company-owned restaurants (USD 900 million) and the rest of the income (USD 200 million).
(Reference: statista.com)
- In the financial year 2023, Burger King made 1.3 billion U.S. dollars in revenue worldwide.
- Sales revenue was around USD 0.1 billion, and franchise and property revenue reached USD 1.2 billion.
Most Valuable Restaurant Statistics By Brand Value
(Reference: statista.com)
- Burger King’s brand value, estimated at USD 5.2 billion in 2024, ranked ninth among the top ten valuable global restaurant brands.
- As of 2024, Starbucks had the highest brand value, resulting in USD 60.7 billion, followed by McDonald’s with around USD 38 billion.
- Furthermore, other leading restaurant brands by brand values are followed by KFC (USD 14.2 billion), Domino’s Pizza (USD 6.1 billion), Subway (USD 7.2 billion), Taco Bell (USD 7.1 billion), Tim Hortons (USD 5.9 billion), Chipotle (USD 4.9 billion), and Pizza Hut (USD 5.1 billion).
Restaurant Brands International System-wide Sales Statistics By Brand
(Reference: statista.com)
- As of 2024, Burger King is projected to have system-wide sales valued at approximately USD 11.8 billion.
- In 2023, Burger King’s sales were USD 11.47 billion, while Tim Hortons’ were around USD 7.25 billion.
- Burger King’s sales valuations in previous years are as follows: 2022 (USD 25.48 billion), 2021 (USD 23.45 billion), 2020 (USD 20.04 billion), 2019 (USD 22.92 billion), 2018 (USD 21.62 billion), 2017 (USD 20.08 billion), 2016 (USD 18.21 billion), and 2015 (USD 17.3 billion).
Number Of Restaurant Brands International Restaurants Statistics
- As of 2024, Burger King operates approximately 19,500 restaurants globally.
(Reference: statista.com)
- Restaurant Brands International had 31,070 franchise and company-operated restaurants worldwide in 2023.
- Meanwhile, Burger King operated most of these restaurants, with a total of 19,384 locations.
Burger King Statistics By Initial Franchise Investments
- In 2023, starting a Burger King franchise cost around USD 4.52 million.
- The biggest expense was for improvements and building, which cost USD 1.6 million.
- The franchise fee for Burger King was USD 50 thousand.
- Starting a Burger King franchise in 2024 requires an estimated investment ranging from USD 4.6 million to 5 million.
- The most significant expense is construction and property improvements, which can cost approximately USD 1.7 million.
- The franchise fee for Burger King in 2024 remains at USD 50,000.
- Meanwhile, purchasing equipment, kitchen appliances, and signage for the restaurant costs between USD 500,000 and USD 700,000.
- On average, opening a Burger King franchise in 2024 will require USD 4.6 million or more.
American Customer Satisfaction Statistics of Burger King Restaurants
(Reference: statista.com)
- Burger King Statistics in 2024 represents that Burger King’s customer satisfaction score in the United States is expected to be around 77.
- Moreover, in previous years, the restaurants’ ACSI scores were 2023 (76), 2022 (75), 2021 (75), and 2020 (76).
Burger King Statistics By Employment
- As of 2024, around 40% of Burger King workers have thought about getting a new job.
- The average Burger King employee earns USD 24,774 a year.
- Burger King is in the lowest 15% compared to companies of similar size, and only 48% of employees claimed about leaving the company.
- Each year, the lowest 10% of workers earn about USD 17,000, while the highest 10% earn around USD 35,000.
- Burger King Statistics elaborates that Burger King’s CEO earns more than USD 900,000 each year.
Number of Burger King Locations Statistics in Major U.S. Cities
- Burger King Statistics in 2024 reports that Burger King operates over 8,400 locations in the United States.
- However, New York City has 380 Burger King restaurants, which is 4.5% of all U.S. locations.
The table below shows the number of Burger King locations in other major U.S. cities and the percentage of total U.S. locations in each city for 2024:
| City | Number of Locations | Share of total U.S. Location |
| Los Angeles | 310 |
3.7% |
|
Chicago |
250 | 3% |
| Houston | 230 |
2.7% |
|
Miami |
210 | 2.5% |
| Dallas | 190 |
2.3% |
|
Philadelphia |
180 | 2.1% |
| Atlanta | 170 |
2% |
|
San Francisco |
160 | 1.9% |
| Phoenix | 150 |
1.8% |
Burger King Website Traffic Statistics By Country
(Source: similarweb.com)
- As of September 2024, the total number of website visits to bk.com to date reached 6.4 million, up by 6.22% from last month and securing a 46.27% bounce rate.
- Burger King Statistics 2024: the United States of America had 88.79% of the website’s total traffic, which has increased by 10.09%.
- During the same duration, other countries recorded the following contribution in total traffic: Canada: 2.19% (-15.52%), India: 1.53% (+21.86%), Philippines: 0.34% (+44.9%), and Vietnam: 0.29% (-3.87%)
- Other countries collectively made up around 6.86% of visitors shared on bk.com.
By Device
- Based on Burger King Statistics, in 2024, the United States’ traffic to Burger King’s official website was predominantly driven by desktops, with a 55% and 45% share of mobile traffic, respectively.
Other country’s device share of burgerking.com in 2024 is detailed in the table below:
| Country | Desktop Share | Mobile Share |
| Canada | 52% |
48% |
|
United Kingdom |
60% | 40% |
| Germany | 58% |
42% |
|
Australia |
50% | 50% |
| Brazil | 40% |
60% |
|
India |
35% | 65% |
| Mexico | 45% |
55% |
|
France |
54% | 46% |
| Spain | 48% |
52% |
By Demographics
(Reference: similarweb.com)
- In September 2024, on the Burger King website, the male and female users of bk.com were 48.09% and 51.91%, respectively.
- Based on age shares, the Burger King Statistics elaborates that the highest number of website users is seen between 25 and 34 years old, which is 24.7%.
- 74% of PlayStation website users are aged 35 to 44 years.
- In contrast, 18.31% and 13.54% belong to individuals aged 45 to 54 and 55 to 64, respectively.
- Around 13.44% of the Burger King website users are aged from 18 to 24 years.
- People above 65 years of age contributed 8.28% of user shares of bk.com.
By Traffic Source
(Reference: similarweb.com)
- Burger King Statistics in 2024 also show that direct search generated the highest traffic rate to bk.com, 44.23%.
- Almost 40.41% of the share comprises organic search traffic searches, while 7.19% is generated via paid searches.
- Others are followed by referrals (6.54%), social (0.82%), mail (0.06%), and display (0.75%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- X-twitter had the highest social media referral rate, with a 34.81% share compared to other social network traffic on the Burger King website.
- Reddit and Facebook each contributed a share of 32.59% and 10.43% on bk.com.
- Around 7.56% and 7.36% of the bk.com website’s traffic were accounted for by LinkedIn and YouTube in September 2024.
- Other social media segments of the website collectively accounted for 7.25%.
Burger King Statistics By Key Sustainable Initiatives
- As part of its long-term goal to reduce carbon emissions by 30% by 2030, Burger King achieved a 15% reduction in 2024 across its global operations.
- By 2024, 40% of Burger King’s restaurants worldwide will be powered by renewable energy, with a target of reaching 60% by 2027.
- Burger King reduced the use of single-use plastics in its packaging by 20% in 2024. The company aims for 100% sustainable packaging by 2025.
- As of 2024, Burger King sources 85% of its beef and 90% of its coffee from suppliers certified as sustainable.
- The chain reduced water usage in its operations by 12% in 2024 and aims for a 25% reduction by 2027.
- Burger King diverted 10,000 tons of waste from landfills in 2024 through recycling and composting programs at its locations.
- Sales of plant-based menu items like the Impossible Whopper grew by 8%.
- The company has partnered with 500 farms globally to implement more sustainable farming practices and reduce greenhouse gas emissions from cattle.
Conclusion
Burger King has shown strong growth and focuses on new ideas, being eco-friendly, and keeping customers happy. In recent years, the company’s income has still increased and is mostly focused on online sales, rewards programs, and more franchise locations. Burger King’s attention to plant-based foods, green packaging, and energy-saving practices shows it cares about the environment as the company works to lower its carbon emissions and is using more renewable energy.
In addition, Burger King is ready to meet future customer needs for both convenience and sustainability. Overall, Burger King stays a major player in the fast-food industry with smart, forward-looking plans.
FAQ.
Burger King is owned by Restaurant Brands International, a large company that also owns Tim Hortons and Popeyes.
Burger King’s biggest seller is the Whopper, their signature flame-grilled burger, which is loved by customers worldwide.
Burger King’s slogan is “Have It Your Way,” which means customers can customise their orders.
The company’s marketing strategy is based on digital campaigns, promotions, loyalty programs, menu innovation, and sustainability initiatives.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
