Kellogg’s Statistics By Net Sales, Regional Segment, Market Share, Patent, Revenue and Country
Barry Elad
Updated · Dec 30, 2024
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Kellogg’s Net Sales Statistics
- Kellogg’s Region-Wise Net Sales Growth By Category Group, Q1 2024
- Kellogg’s Statistics By Regional Segment
- Kellanova’s Operating Profit Statistics By Segments
- Kellogg’s Gross Profit Statistics
- R&D Expenditure Of Kellanova
- Kellogg Company’s Revenue By Product Category, Q1 2024
- Kellanova’s Workforce Statistics
- Kellogg’s Patents Statistics
- Leading Breakfast Cereal Brands Of Kellogg’s Statistics By Number Of Consumers
- Financial Analyses Of Kellanova
- Website Traffic Statistics Of Kellogg’s By Country
- New Product Launches By Kellogg, 2024
- Top 5 Key Products Nutrition
- Sustainable Initiatives of Kellogg’s
- Conclusion
Introduction
Kellogg’s Statistics: Kellogg Company, commonly known as Kellogg’s, is a leading multinational food manufacturing company based in the United States. Founded in 1906 by Will Keith Kellogg, the company is headquartered in Battle Creek, Michigan. Kellanova produces cereals and convenience foods and owns a range of well-known brands.
These include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts, and Nutri-Grain, among others. Let’s delve into some interesting statistics to better understand Kellogg’s.
Editor’s Choice
- Kellogg’s Statistics show that its net sales in the first quarter of 2024 were USD 3,200 million, an increase of 5% from last year.
- Whereas by the end of the year, the total revenue will be above USD 12.26 billion.
- Meanwhile, the operating profit of the company turned out to be USD 508 million (+30%).
- During the same period, earnings per share and free cash flow are followed by USD 1.01 (+33%) and USD 209 million (+187%), respectively.
- As of July 2024, Kellogg’s boasts a market capitalisation of $19.22 billion, ranking it as the 982nd most valuable company globally by market cap.
- In Q1 of 2024, the company’s net sales are evenly split, with 50% coming from the U.S. and Canada and the remaining 50% from international markets.
- More than 80% of Kellogg’s net sales are generated from global snacks and emerging markets.
- The total number of website visits to kelloggs.com in June 2024 was 704K, a reduction of 0.26% from last month and a bounce rate of 57.42%.
- Kellogg’s aims to achieve 100% renewable electricity in all its facilities globally by 2050.
Kellogg’s Net Sales Statistics
(Reference: statista.com)
- A report published by Statista states that in 2023, Kellogg’s total revenue was almost USD 13,122 million.
- However, in 2022, the net sales remained the highest to date, resulting in USD 15,315 million from 2022.
- Kellogg’s Statistics also reported that in the first quarter of 2024, Kellanova reported net sales of USD 3.20 billion.
- This result was slightly above the analyst estimates of $3.16 billion but represented a 4.2% decrease compared to the same quarter the previous year.
By Quarterly Net Sales Growth
(Reference: s203.q4cdn.com)
- As per Kellogg’s Statistics, the company’s sales growth remained highest in Q1 2023, accounting for +13%, followed by Q2 (8%), Q3 (5%), and Q4 (7%).
- On the other hand, in the first quarter of 2024, the sales growth increased by 5%.
Kellogg’s Region-Wise Net Sales Growth By Category Group, Q1 2024
|
Regions |
Snacks | Frozen | Cereal |
Noodles & Others |
|
North America |
0% | -1% | – | – |
| Europe | +4% | – | +1% |
– |
|
Latin America |
-2% | – | +10% | – |
| AMEA | +2% | – | -1% |
+42% |
Kellogg’s Statistics By Regional Segment
(Reference: statista.com)
- Throughout 2023, the North American segment of Kellanova achieved total net sales of 6,583 million U.S. dollars.
- Furthermore, net sales in other regions such as Asia Pacific, Middle East, and Africa (USD 3,428 million), Europe (USD 2,501 million), and Latin America (USD 1,179 million).
- Kellogg’s Statistics reports that in Q1 of 2024, Kellogg Company reported net sales of $3.20 billion globally, with the North American region securing the largest segment of net sales, approximately USD 1.62 billion.
- Others are followed by Europe (USD 630 million), Latin America (USD 460 million), and Asia Pacific, Middle East, and Africa (AMEA) (USD 490 million).
By Operating Profit
(Reference: statista.com)
- In the year 2023, Kellanova achieved a global operating profit of approximately 1.51 billion U.S. dollars.
- Meanwhile, the operating profit decreased by approximately 130 million U.S. dollars compared to 2022.
(Source: s203.q4cdn.com)
- The above graph illustrates Kellanova’s quarterly operating profit in 2023, including Q1 (USD 404 million), Q2 (USD 443 million), Q3 (USD 380 million), and Q4 (USD 392 million).
- Similarly, Kellogg Company’s operating profit was USD 508 million in the first quarter of 2024.
Kellanova’s Operating Profit Statistics By Segments
(Reference: statista.com)
- Kellogg’s Statistics further state that in 2023, the operating profit of Kellanova’s North America segment was around USD 906 million.
- Furthermore, Kellanova’s other regional operating segments are Europe (USD 350 million), AMEA (USD 253 million), Latin America (USD 101 million), and Corporate (USD 245 million).
By Market Capitalization
(Source: companiesmarketcap.com)
- On July 15, 2024, Kellogg’s boasted a market capitalisation of $19.22 billion, which increased by 0.39% from last year.
- By the end of Q1 2024, the market cap was up to USD 19.58 billion.
- In 2023, Kellogg’s market capitalisation was USD 19.15 billion, down 21.23% from 2022.
Kellogg’s Gross Profit Statistics
- Kellogg’s Statistics, published by Kellonova group, represent the company’s gross profit in 2023: Q1 (USD 1,037 million), restoring a margin of 31%, Q2 (USD 1,110 million), Q3 (USD 1,072 million), and Q4 (USD 1,076 million).
- Lastly, the company’s growing gross profit in Q1 2024 was around USD 1,143 million, and the restoring margin was 35.7%.
R&D Expenditure Of Kellanova
(Reference: statista.com)
- In 2023, Kellogg’s allocated approximately 116 million U.S. dollars to research and development activities.
- This represents an increase compared to the previous year, during which the company spent around 111 million U.S. dollars.
- As per Kellogg’s Statistics, Kellanova’s research and development (R&D) expenditure amounted to almost USD 28 million by the end of Q1 2024.
Kellogg Company’s Revenue By Product Category, Q1 2024
- Based on Kellogg’s Statistics, the Cereals category accounted for the highest segment of Kellogg’s revenue, contributing around USD 1.35 billion.
- This segment includes popular brands such as Frosted Flakes, Special K, and Froot Loops.
- Other revenue segments generated were Snaks (USD 1.10 billion), Frozen Foods (USD 350 million), and Noodles and others (USD 400 million).
Kellanova’s Workforce Statistics
(Reference: statista.com)
- Kellogg’s Statistics also reports that the company had around 23,000 employees working in 2023.
- In Q1 2024, the total number of employees increased to 31,000 people globally.
Kellogg’s Patents Statistics
- In the first quarter of 2024, Kellanova continued to showcase its strong innovation capabilities through its patent portfolio.
- The company holds a total of 248 active patent families covering various technologies and product advancements.
Here is a detailed geographical breakdown of Kellanova’s patents:
- United States: 120
- European Union: 58
- China: 40
- Japan: 18
- Other countries: 12
Leading Breakfast Cereal Brands Of Kellogg’s Statistics By Number Of Consumers
(Reference: statista.com)
- A report generated by Statista ranks the most consumed Kellogg’s breakfast cereals in Great Britain in 2022/2023.
- The top five Kellogg’s products consumed by the number of GB people were Corn Flakes (6,124k), Crunchy Nut Flakes (4,721k), Rice Krispies (4,476k), Coco Pops (3,717k), and Frosties (3,433k).
- Besides, others include Special K Original (2,279k), Bran Flakes (2,266k), Fruit’n Fibre (2,052), Krave (1,694), Honey Loops (1,418), Other Special K (1,340), All-Bran (1,302), Crunchy Nut Clusters (1,243), Crunchy Nut Granola (915), Frosted Wheat (824), Variety Pack (756), Sultana Bran (704), and Crunchy Nut Bites (416).
Financial Analyses Of Kellanova
| (USD millions, except per share data) | Three Months Ended April 30, 2024 |
| Net sales | 3,200 |
| Organic Net Sales | 3,495 |
| Cost of products sold | 2,169 |
| Selling, general and administrative expense | 638 |
| Reported Operating Profit | 393 |
| Adjusted Operating Profit | 508 |
| Interest expense | 83 |
| Net income | 43 |
| Net income from continuing operations | 271 |
| Net income attributable to Kellanova | 267 |
| Net Earnings Per Common Share | 0.8 |
| Actual shares outstanding at period end | 342 |
| Net cash provided by (used in) operating activities | 364 |
| By investing activities | 333 |
| By financing activities | 58 |
| Cash and cash equivalents by period end | 242 |
| Free cash flow | 209 |
| Total current assets | 3,450 |
| Total assets | 15,315 |
| Total current liabilities | 5,525 |
| Total Kellanova equity | 3,152 |
| Noncontrolling interests | 126 |
| Total equity | 3,278 |
| Total liabilities and equity | 15,315 |
(Source: s203.q4cdn.com)
Website Traffic Statistics Of Kellogg’s By Country
(Source: similarweb.com)
- The United States of America had 40.79% of total traffic on the Kelloggs.com website in June 2024.
- During the same duration, other countries recorded the following contribution in total traffic: Japan: 11.14% (+7.01%), Indonesia: 10% (+938.1%), Canada: 8.67% (-41.52%), and the United Kingdom: 3.44% (42.53%).
- Other countries collectively made up a website traffic share of 25.96% on Kelloggs.com.
By Demographics
(Reference: similarweb.com)
- As of June 2024, male and female user groups of kelloggs.com covered a share of 50.87% and 49.13%, respectively.
- The Kellog’s Statistics by age group show that the highest number of website users observed is between 25 and 34 years old, or 25.83%.
- 20.17% of Kellogg’s website users are aged 35 to 44 years.
- Furthermore, 17.73% and 16.5% belong to individuals aged 15 to 24 and 45 to 54, respectively.
- Around 11.92% of website users are aged 55-64 years and above.
- Almost 7.85% of user shares of kelloggs.com contributed from the age group above 18 to 24 years.
By Traffic Source
(Reference: similarweb.com)
- Kellogg’s statistics also show that, in June 2024, organic search generated the highest traffic rate to kelloggs.com, at around 62.21%.
- Around 33.28% of the share is generated by direct searches, while 3.66% is from referrals.
- Moreover, Kellogg’s websites’ other traffic sources are social (082%) and display (0.03%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Kellogg’s statistics also depict that Facebook Messenger had the highest social media referral rate, with a 46.02% share compared to other social network traffic.
- YouTube and Facebook individually contributed a share of 32.25% and 21.74% on kelloggs.com.
- Besides, traffic sent by YouTube accounted for the lowest share, resulting in 2.62%.
New Product Launches By Kellogg, 2024
| Products | Launch Date | Price | Specification |
| Eat Your Mouth Off Vegan Cereal | January | USD 4.99 per box | This plant-based, sugar-free cereal is designed for Gen Z consumers. It is protein-packed and comes in two flavours: Cocoa Crunch and Berry Blast. Green Queen |
| Chocolate Flavour Corn Flakes | February | USD 3.50 per box | his new variation of the classic Corn Flakes offers a chocolate twist, making it one of the few times the original Corn Flakes recipe has been modified. Talking Retail |
| Nutri-Grain Chocolatey Banana Bites | March | USD 3.69 for a 5-count box and USD 5.79 for a 10-count box | These soft-baked mini bars are aimed at children and feature a chocolate-banana flavour. Baking Business |
| Kellogg’s HERSHEY’s Chocos | April | USD 4.29 per box | This co-branded product with Hershey’s offers a chocolatey cereal experience, combining the strengths of both brands. BW Marketing World |
| Pringles Scorchin’ Potato Chips | May | USD 2.99 per can | his new Pringles variant is part of the Scorchin’ series, known for its intense heat and bold flavours. Daily Hive |
Top 5 Key Products Nutrition
| Products | Calories per Serving | Nutritional Highlights |
| Special K Original Cereal | 120 per serving (1 cup) | Protein: 6g Total Fat: 0.5g Carbohydrates: 23g Fiber: 1g Sugars: 4g Kellogg’s Special K |
| Frosted Flakes | 140 per serving (1 cup) | Protein: 2g Carbohydrates: 34g Fiber: 1g Sugars: 14g Kellogg’s Frosted Flakes |
| Pringles Original | 150 per serving (about 15 chips) | Protein: 1g Total Fat: 9g Carbohydrates: 16g Fiber: 1g Pringles |
| Eggo Homestyle Waffles | 180 per serving (2 waffles) | Protein: 4g Total Fat: 6g Carbohydrates: 30g Fiber: 1g Sugars: 2g Eggo |
| RXBAR Vanilla Almond | 210 per bar | Protein: 12g Total Fat: 9g Carbohydrates: 23g Fiber: 5g Sugars: 13g RXBAR |
Sustainable Initiatives of Kellogg’s
- As stated in Kellogg’s Statistics, Kellogg’s has achieved a 30% reduction in absolute Scope 1 and 2 greenhouse gas emissions.
- The company has reduced absolute Scope 3 emissions by 5% from the 2015 baseline.
- Kellogg’s aims to achieve 100% renewable electricity in all its facilities globally by 2050.
- As of the latest update, 28% of the electricity used in Kellogg’s facilities is sourced from renewable energy.
- Kellogg’s has reduced water use in its facilities located in high-water-stress regions by 26% since 2015.
- Moreover, the company has reduced organic waste in manufacturing by 12% and has achieved a 36% reduction in food waste in manufacturing from 2016.
- By the end of 2025, Kellogg’s aims to have 100% of its packaging be reusable, recyclable, or compostable by volume.
- Currently, 78.5% of Kellogg’s packaging meets the Ellen MacArthur Foundation’s definitions of recyclable at scale, and 84% is recyclable or recycle-ready.
- Kellogg’s supports 440,000 farmers globally, focusing on women and smallholders, to build resilient and responsible supply chains.
- Besides, it is working towards a 45% reduction in absolute Scope 1 and 2 GHG emissions by 2030 and partnering across its value chain to achieve a 15% reduction in absolute Scope 3 emissions.
- Lastly, the company has fed over 199 million people in need through food donations and feeding programs.
Conclusion
Looking ahead, Kellogg’s is poised for continued growth and innovation. The company’s focus on new product development, coupled with its strategic investments in sustainability, positions it well to meet future challenges and opportunities. Kellogg’s remains committed to its mission of nourishing families so they can flourish and thrive, ensuring its relevance and success for years to come.
Sources
Barry Elad
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
